The PowerPoint presentation is the best software tool that is widely used in business for enabling the marketing and sales facility. Although many presentation software's have come up in the market, but still for effective internal and external marketing processes, PowerPoint is simply the industry standard. The only thing you need to do is stick to some rules that can help you make PowerPoint presentations more effective.
Follow 15, 2, 30 rule - You should not make a presentation of more that 15 slides. Always remember that ‘less is more’. Give 2 minutes time to each of your slides and explain the meaning of your presentation to make your point more clear. Certainly your presentation will end in 30 minutes, and will help you explore more without annoying the audience.
Use lucid Headlines, not Descriptions - Every concept in order to get into notice needs a lucid title that can create interest as well give the insight of the story. The effectiveness of the title can generate the interest and spread the essence of your presentation.
Layout weighs, make points - The layout of the text serves as the backbone of your concept, thus the way you present the topic matters a lot. Further, you should take care that your presentation is readable an can be grabbed without a break.
Create a logical flow with effective slides - A basic dissolve from one slide to another is necessary. Randomly assorting the bulleted list can affect your central theme and enable your audience to get easily distracted. So you must have a good outlining or mind mapping program that can keep you in flow while delivering your speech.
Choose to Ask, no matter you are ending - If you are not doing your job perfectly, no slide effects will be able to help you. Asking questions and giving answers is certainly the most preferable way to create a link with the audience.
For more info : It's All About Mesmerizing Your Audience