Improving impact by structuring your PowerPoint Presentation

Get maximum Impact by structuring your PowerPoint Presentation

The way you display your information on your slides can make or break your presentation. Yet many presenters struggle to structure their slides in the most logical and compelling manner possible. There should be a logical flow of information. Things should be cohesive. It’s a delicate balance – if your slides are dull and boring, you may lose your audience along the way. On the other hand, if they’re too busy and buzzy– crammed with images or too much text – attendees may be too distracted to absorb what you’re saying. The key to success lies somewhere in between. You need to strike a balance.

1.    Appealing Background
You want to be obvious! You want your text, diagrams, images and everything, to “pop” off the screen and in front of your audience! But, they will be more obvious when placed up against an elaborate background, minimizing their ability to convey key concepts. An Innovative background or theme chosen according to your message will ensure that audience attention is focused on the main points and ideas of your speech.

2.    Fonts Selection
Your audience shouldn’t be left guessing the content contained by your slides. Text needs to be easily readable on handouts. Choose larger fonts, a minimum of 28 points if possible. In situations where you need to make the font much smaller to fit all the information on the slide, try breaking the content up logically into multiple slides instead of compromising on size. Additionally, keep fonts consistent throughout your entire slide set. To be professionally correct, consistency is of paramount importance.

3.    Short but hitting
Many presenters try to cram as much information onto as few slides as possible. But, slides that are packed with text are difficult to read, and may confuse audience members by highlighting too many ideas or thoughts at once. As a rule of thumb, try to stick to no more than two or three key points per slide. Bullets, as opposed to sentences or paragraphs, make it easier to grasp ideas “at a glance”. And, consider using “builds” to bring in one point at a time.
4.    Clear to Audience
Nothing will minimize the visual impact of your slides more than a misspelled word, misplaced image, or other such errors. Check your slides carefully before presenting. Be sure to proofread your visuals and numbers, as well as your text.
Hence, you need to strike a balance among text, images etc in a logical and cohesive way. Your presentation should be entertaining as well as informative. Do not distract your audience with too much or superfluous imagery.


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